Companies who implement sustainability and corporate responsibility (CR) efforts universally cite reputation enhancement as one of the key benefits from the investments in such programs. Oftentimes, generic survey information (sometimes generated by popular media sources) is used as supporting data.
However, with current real-time communications technology literally “in the hands” of an overwhelming segment of the population located in key markets globally, other methods of gathering customer-generated reputational data are available.
Social networking enabling technology can be leveraged to more clearly define a company’s sustainability and CR message and direction to harvest greater return on the program investments.
An article published in Social Media Explorer discusses a few methodologies that exist today. The article features Sentiment360, with whom Elm has formed a cooperative relationship to provide expertise on sustainability and climate matters. Read more about the announcement.